With and ever increasing number of searches being conducted every month, already somewhere in the billions, search engines are now an essential part of everyones daily lives and have become something of our gateway to the internet.
Sadly getting your site simply listed on the major search engines is not enough as clicks on a search engine results page are not evenly distributed amongst the results. Research has shown the higher a website is featured or ranked by a search engine the more clicks they will receive * with the top ranking result receiving the largest proportion of all clicks, followed by the 2nd and so on.
Search Engine Optimisation is based around your use of "keywords" and your website's link popularity. "Keywords" is an industry term to describe the queries we use when we conduct a search, for example "blue ipod nano". The search engines then categorise websites based around their relevance to a particular keyword. The search engines analyse your keyword usage in the following elements of your website (not an exhaustive list):
Domain name, Page title, Page URL, H tags (h1, h2, h3 etc.), Page content, Image alt text, Internal links within your website, External links to your website
Use our Search Engine Submission services to make sure your website can be found online. Choose the solution that is best for you below with our comparison table of SEO packages:
